Here at Gawker Media, we love us some swag. But, really, who doesn't? And like our iced coffee and free-lunch-Wednesdays, we take our gear very seriously. That's why we turned to Florida-based apparel screen printing pioneers, Real Thread, when we needed some new Gawker team hoodies earlier this year. Thanks to…

Gone are the days of scratchy company hoodies and boring event T-shirts that go straight into the giveaway pile. Real Thread is helping companies up their merch game, developing techniques around water-based and discharge printing to give customized apparel that elusive favorite old shirt-coziness. But how do they do…